Promoting Pot

As the Creative Director in the cannabis industry, I identified a lack of differentiation and promotional efforts among retail competitors on cannabis commerce platforms. Determined to make an impact, I devised a plan to create visually enticing and strain-specific promotional materials.
Graphic Design
Illustration
Ads
Photoshop
Adobe Illustrator
Clients
BudCars
Timeline
2020
Service
Marketing
Website

Details

Challenge

The challenge was to develop eye-catching banners and images that not only showcased the cannabis strains we were promoting but also resonated with the target audience in a saturated market. The aim was to capture attention, drive sales, and set our brand apart from the competition.

Goal

Our goal was to create visually stunning and engaging visuals that conveyed the essence of each cannabis strain, using a combination of high-quality strain photography and symbolic objects or graphics. We aimed to captivate the audience, stimulate their curiosity, and ultimately drive more sales.

Result

Our banners and images became highly effective call-to-action tools, leading to increased sales and often selling out of the promoted products. Additionally, the unique style of our designs prompted customer inquiries about purchasing prints and merchandise.

Promoting Pot

As the Creative Director in the cannabis industry, I identified a lack of differentiation and promotional efforts among retail competitors on cannabis commerce platforms. Determined to make an impact, I devised a plan to create visually enticing and strain-specific promotional materials.
Photoshop
Adobe Illustrator
Clients
BudCars
Timeline
2020
Service
Marketing
Website

Details

Challenge

The challenge was to develop eye-catching banners and images that not only showcased the cannabis strains we were promoting but also resonated with the target audience in a saturated market. The aim was to capture attention, drive sales, and set our brand apart from the competition.

Goal

Our goal was to create visually stunning and engaging visuals that conveyed the essence of each cannabis strain, using a combination of high-quality strain photography and symbolic objects or graphics. We aimed to captivate the audience, stimulate their curiosity, and ultimately drive more sales.

Result

Our banners and images became highly effective call-to-action tools, leading to increased sales and often selling out of the promoted products. Additionally, the unique style of our designs prompted customer inquiries about purchasing prints and merchandise.

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Promoting Pot

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