Designing Gridiron Greatness
Project Details
Challenge
Absent of a style guide, inconsistency plagued their previous brand, which had a tacky and elementary aesthetic.
GOAL
The goal was to create a fresh and cohesive visual identity that would not only look cool, but establish legitimacy, and provide clear guidelines for consistent usage across various digital and merchandise platforms.
Result
By crafting a visually cohesive identity, including a new logo, color palette, typography, and design elements, we achieved a professional and legitimate look. The creation of a comprehensive style guide ensured that the brand could be easily understood and maintained by future leads of the organization, allowing for seamless transitions every couple of years.
Designing Gridiron Greatness
Details
Challenge
Absent of a style guide, inconsistency plagued their previous brand, which had a tacky and elementary aesthetic.
Goal
The goal was to create a fresh and cohesive visual identity that would not only look cool, but establish legitimacy, and provide clear guidelines for consistent usage across various digital and merchandise platforms.
Result
By crafting a visually cohesive identity, including a new logo, color palette, typography, and design elements, we achieved a professional and legitimate look. The creation of a comprehensive style guide ensured that the brand could be easily understood and maintained by future leads of the organization, allowing for seamless transitions every couple of years.
