In an industry where most floral shops adopted light and feminine aesthetics, Phoebe's Floristry aimed to break the mold and offer a unique experience. The challenge was to differentiate her brand with a nostalgic and timeless appeal, establishing a strong presence in a competitive market.

The goal was to create a distinct brand identity that celebrated the individuality of flowers, evoked joyous occasions, and conveyed trust and reliability, reflecting the spirit of Phoebe herself.

Through meticulous design and a strategic approach, I crafted a brand identity that embraced the essence of Phoebe's Floristry. The infusion of bold classical elements and a hint of Greek mysticism resulted in a visually captivating brand that stood out and instilled a sense of elegance and timelessness.